Episode 6:Strategic Advertising in Real Estate


In Episode 6 of REAL TIME, we talk with Subtej Nijjar, partner at Union Creative, the agency behind CREA’s national ad campaigns, about methodologies REALTORS® can employ to better understand their audience, position themselves strategically and stay relevant in periods of change and a hypercompetitive industry.

Episode 5: Riti Verma & Ben Sweet – Managing your online reputation as a REALTOR®


In Episode 5 of REAL TIME, we’ll join Riti Verma, real estate entrepreneur and CEO of RankMyAgent.com—with input from REALTOR® Ben Sweet—to discuss the importance of managing your online reputation as a REALTOR®. We’ll look at the impacts of online reviews, tips to get started, and how to ensure a positive experience to land and keep happy clients.

Episode 5:Managing your Online Reputation as a REALTOR®


In Episode 5 of REAL TIME, we’ll join Riti Verma, real estate entrepreneur and CEO of RankMyAgent.com—with input from REALTOR® Ben Sweet—to discuss the importance of managing your online reputation as a REALTOR®. We’ll look at the impacts of online reviews, tips to get started, and how to ensure a positive experience to land and keep happy clients.

Episode 4:A Conversation About Real Estate in the Age of COVID-19


In response to current conditions, businesses and REALTORS® need to react to a new world, though temporary, where human interaction is limited or discouraged. The real estate industry, built on relationships, will be significantly impacted. But within adverse conditions come opportunities and new human behaviours. For REALTORS®, maintaining a personal connection is crucial.

The CREA REAL TIME podcast provides an opportunity to give REALTORS® insight into how they can transform to be more adept in a digital retail environment.

Representatives from various levels within the industry provide guidance, clarity and give CREA members real world tools to implement.

Episode 3:Steve Murray – REALTORS® and the Timeless Currency of Trust


In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.

Episode 3:REALTORS® and the Timeless Currency of Trust


In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.

Episode 2:Chris Chopik – Real Estate and the Environment


In celebration of Earth Day we’ll speak with REALTOR® Chris Chopik, a passionate environmental advocate about how climate-risk directly impacts the industry, the role REALTORS® can play protecting the environment, and what REALTORS® need to know about selling greener homes.

2019/2020 Voting Structure Task Force


Over the past few years there have been several changes amongst the Canadian Real Estate Association’s (CREA) board and provincial association membership. While these are welcomed developments, they have a direct impact on CREA in terms of the votes member boards and provincial associations are allocated at CREA assemblies. As a result, questions have been raised as to whether CREA’s current voting structure is fair and sustainable. A Voting Structure Task Force was formed to examine this issue.

On this site you will find:

  • The minutes from Voting Structure Task Force meetings and agenda packages.
  • A white paper intended to set the stage for a constructive dialogue on what, if any, changes to CREA’s voting structure are needed to ensure CREA remains an effective national association with a sustainable voting structure.
  • Other background material that summarize this challenging issue.

White Paper

This white paper summarizes the work of the Voting Structure Task Force to-date and poses a series of questions we invite you to provide feedback on.

Voting Structure Task Force Minutes (French and English) and Agenda Packages (English Only)

Minutes: Meeting No. 1 Monday, October 28, 2019

Minutes: Meeting No. 2 Monday, November 25, 2019

Minutes: Meeting No. 3 Monday, February 24, 2020

Minutes: Meeting No. 4 Thursday, May 14, 2020

Minutes: Meeting No. 5 Thursday, July 16, 2020

Agenda Package: Meeting No. 1 Monday, October 28, 2019

Agenda Package: Meeting No. 2Monday, November 25, 2019

Agenda Package: Meeting No. 3 Monday, February 24, 2020

Agenda Package: Meeting No. 4 Thursday, May 14, 2020

Agenda Package: Meeting No. 5 Thursday, July 16, 2020

Other Background Material

 

Questions?

We welcome questions and comments. Please contact The Voting Structure Task Force Chair, Alan Tennant, Vice President Real Estate & General Counsel, Pénéla Guy and/or CREA Legal Counsel, Simon Parham.

You can also submit your feedback in the comment section below. When submitting your comment, please be sure to include your respective board or association. 

Episode 1:Terry O’Reilly – REALTORS® and the Importance of Emotional Connections


This podcast is about brand storytelling. We’ll explore the crucial connection between REALTORS® and the emotional aspects of home buying and how to use those key elements to add value to your client relationships and the sales process.

Episode 1: Terry O’Reilly


Buying or selling a home isn’t just a financial decision. It’s an emotional one. In our inaugural episode of REAL TIME, we chat with award-winning marketer and radio icon Terry O’Reilly about the changing landscape of real estate—and how brand storytelling, innovation, and emotional connections can boost your business as a REALTOR®.

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